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• 13 min read
If you work with digital products—or even just use them—you’ve undoubtedly heard the term ‘gamification’ on more than one occasion. Gamification refers to the addition of gamelike elements or mechanisms to any experience or task. While borrowing engagement tactics from video games is not new, over the past decade the prevalence of gamified digital experiences across industries and applications has risen dramatically. Healthcare is no exception.
This whitepaper discusses various approaches to motivating patients through gamification:
We also provide industry examples in each of 5 primary value opportunity areas:
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